Customer Satisfaction & Loyalty towards Corporate Rebranding Changes in Name, Logo and Slogan

In the past, organizations like snap deal, hutch Vodafone, Toyota company, hero Honda, UTI bank have
rebranded, with some being successful, and others being failures. After the corporate rebranding those
administration has not been any formal research on its success or failure. This necessitated a study into the
interrelationships between corporate rebranding, perceived service quality, customer satisfaction and customer
loyalty. The study was quantitative in nature and adopted descriptive research approach. The study comprised
customers using convenience sampling 100 customers for the study, using a structured questionnaire as the research
instrument. After the analysis, it was concluded that, corporate rebranding awareness does not significantly impact
on service quality perception and customer satisfaction. Corporate rebranding does not moderate the relationship
between service quality and customer loyalty and customer satisfaction and customer loyalty.