Devi, M. and Anitha Kumari, D. (2024) Green Marketing and Its impact on Consumer Behavior: A Qualitative Study on Consumer buying behavior. Journal of Propulsion Technology, 45 (3). ISSN 1001-4055
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Abstract
This research paper motivation has been to lead an extensive and basic survey of the observational writing on
green promoting and shopper conduct to decide arising issues and patterns. It starts with a layout of the
important hypothetical system that supports green showcasing and customer conduct. Then, the paper presents a
thorough investigation of the ongoing logical writing. This is trailed by an evaluation of arising patterns and
issues got from the writing survey. In conclusion, the article draws significant advertising suggestions and
diagrams proper proposals for administrative direction.
| Item Type: | Article |
|---|---|
| Subjects: | Management Studies > Marketing Management |
| Domains: | Management Studies |
| Depositing User: | Mr Prabakaran Natarajan |
| Date Deposited: | 27 Dec 2025 09:20 |
| Last Modified: | 27 Dec 2025 09:20 |
| URI: | https://ir.vistas.ac.in/id/eprint/12047 |


