Customer Perception on Technology Intergration in the CRM Strategy of Big Bazaar, Chennai

As buyer's perceptions and likings are shifting, the
market scenario is also changing from time to time. There have
been several aspects are accountable for the changes of
customers mind set. Revenue level of the customers has reformed
lifecycle elegances and societal class of people have completely
changed now than that of historic days. There has been a move
in the marketplace request in today's world. Technology is one of
the major factors which are responsible for this paradigm shift in
the mark. The current study is carried out in Big Bazaar at
Chennai. The main purposes of the study is to understand the
effect of technical CRM of Big Bazaar, to analyze the level of
better customer service provided, and to reveal the level of
customer satisfaction & customer relationship in Big Bazaar.
Descriptive research design is used in this research. The target
respondents are customers and the population size is unknown.
The total no of sample size is 110. Convenient sampling
technique under the non-probability method is used. Both
primary and secondary data collection has been utilized to do
survey. Chi square test, T- Test, One way anova and correlation
analysis used for analysis purpose. To conclude with this study is
the overall customer relationship in big bazaar is good. The
queries are handled by big bazaar in appropriate manner.
Information given by the sales executives are valuable.
Customers are satisfied with the offers/discount provided by the
company.