The Role of Digital Marketing on Customer Engagement in the Hospitality Industry

The digital marketing is essential for fostering customer engagement in the competitive hospitality industry. Through an integrated approach involving social media, personalized communication, and accessible online platforms, hospitality brands can strengthen customer relationships, boost satisfaction, and encourage repeat bookings. By understanding and applying like AIDA and relationship marketing, hospitality businesses in Tamil Nadu and beyond can drive engagement across all stages of the customer journey, from initial awareness to brand loyalty.