CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY ON CHENNAI CITY

The start of the internet was a whole new encounter for customers with respect to
social occasion data, contrasting items or costs and the chance of buying on the internet. Thus
buyer conduct on the internet is a significant component for advertisers. To anticipate
consumer conduct on the internet advertisers need to form out how, where and why purchaser
act on the internet. This article attempts to examine concentrates on complete by different
specialist to examine what online channel purchasers use when they are in an explicit stage of
the buying decision process (BDP). This learning will help us really understand why and how
on-line purchasers goes through their buying decision process (BDP). It will be useful in
depicting a changed and more thriving promotion policy. This study paper examines the view
of clients on internet based shopping in the position of worth of the commodities to acquire.