CONSUMPTION OF PACKAGED DRINKING WATER: IMPACT ON BUYING BEHAVIOUR OF THE CONSUMERS

In the present scenario, the innovation of new products covers the sales market and attracts new consumers for buying
the products. As like two sides of a coin, in one aspect, it is sales of the product, but in the other aspect the buyers that
is the consumers changing their products from one to another, which insist on change in the buying behaviour of the
consumers.
This change in the buying behaviour can be influenced by the brand of the product, flexibility, availability, easy
usage of the product, easy to carry, easy to dispose and so other factors. Water is an essential part of life, which is
considered as basic need of life. But in todays existence, water is one of the product with brands and enter into the sales
market. Water is available from nature to us, but due to the change in the environment, water becomes one of the product
in the sales market.
This paper studies the usage of packaged drinking water and its impact on the buying behaviour of the consumers.
In order to study the buying behaviour of the consumers, 50 people were selected from the Chennai district for survey
of questionnaire. The study reveals that the most critical element influencing a consumer’s decision to purchase bottled
water is quality.