STRATEGIC BUSINESS DECISIONS FOR SUSTAINABLE DEVELOPMENT

Advertising is one of the marketing tactics used to promote products and services as well as to improve the
company's reputation and image. In recent years, there have been numerous methods of attracting customer
attention, including billboards, television, radio, newspapers, and the most recent trends of advertising on the
Internet via social websites. It is the finest medium for product promotion because people these days are
increasingly busy in their everyday lives, are obsessed with the latest devices, and require advanced information.
As soon as a product or service is introduced to the public, advertising becomes more synonymous with it. Even
though, some people are concerned about inappropriate advertising that is shown to the public and seen by
people of all ages, including children, teenagers, adults, and the elderly. Because of this concern, the difficulties
addressed in questioning inappropriate advertising may have a negative impact on the next generation when
compared to the past (before the Internet) and the present in Malaysia (Mohamad Noorizzuddin bin Nooh,
2014). This post will go through unethical advertising factors that influence the next generation.