A STUDY ON CUSTOMER SATISFACTION WITH REFERENCE TO BAJAJ AUTO LTD

This study examines market segmentation in the automotive industry, focusing on how companies identify, categorize, and prioritize target segments to improve product positioning and customer engagement. It analyzes demographic, psychographic, and behavioral characteristics of automobile consumers, highlighting factors that influence preferences and purchasing decisions. The research also considers the dynamic nature of segmentation, shaped by technological advancements, consumer trends, and competition. By offering insights into market segmentation and target audience analysis, the study provides strategic recommendations for marketing, product development, and showroom management, benefiting both academia and industry players.
Keywords: Marketing segmentation, Market target analysis, Market positioning.