A STUDY ON CUSTOMER SATISFACTION IN RETAIL AUTOMOBILE BATTERY AND INVERTER SECTOR

This study explores the key factors influencing customer satisfaction in the retail automobile battery and inverter sector, with a specific focus on Bluechip Power Systems in Chennai. Using descriptive research design and statistical tools such as percentage analysis, this research identifies trends in consumer satisfaction based on reliability, price, service quality, and technical support. Results show that while many customers express overall satisfaction, significant gaps remain in areas such as product reliability and customer service responsiveness. The study highlights the importance of aligning product and service quality with customer expectations to sustain competitive advantage in this sector.