AN ANALYSIS OF CUSTOMER SATISFACTION TOWARDS HERO BIKES A STUDY AT TKR MOTORS PRIVATE LIMITED, PANRUTI

Arjun, A. and Thaiyalnayaki, M. (2025) AN ANALYSIS OF CUSTOMER SATISFACTION TOWARDS HERO BIKES A STUDY AT TKR MOTORS PRIVATE LIMITED, PANRUTI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,.

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Abstract

This article explores customer satisfaction and buying behavior concerning Hero bikes at TKR Motors Pvt. Ltd., Panruti. The study aims to identify key factors influencing customer preferences, evaluate their buying experience, and provide actionable insights for enhancing satisfaction. Data was collected through a structured questionnaire from 100 respondents and analyzed using percentage, weighted average, and chi-square methods.

Item Type:	Book Section
Subjects:	Management Studies > Marketing Management
Domains:	Commerce
Depositing User:	Mr Prabakaran Natarajan
Date Deposited:	16 Dec 2025 09:26
Last Modified:	16 Dec 2025 09:26
URI:	https://ir.vistas.ac.in/id/eprint/11535

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