Consumer Involvement and Purchase Pattern of Organic Food ‎Products in Chennai City

Consumer Involvement and Purchase Pattern of Organic Food ‎Products in Chennai City K. Amudha M. Thaiyalnayaki

Individual customer behavior and their subjective involvement in the transaction reveal how they see the identification of product needs, the ‎risk of the purchase, the values of the product, perceived status, and product satisfaction. This study's primary goal is to determine how ‎customer involvement affects the way that people buy organic food items. Using the purposive sampling technique, the researcher gathered ‎‎614 samples. To evaluate the hypotheses, the researcher used structural equation modeling, confirmatory factor analysis, and linear multiple ‎regression analysis. Customer involvement in the purchase of organic food goods is not a unique phenomenon; rather, it is a result of a mix ‎of five key criteria, including the product demands of the customer and the risk associated with making the purchase. The study also found that ‎consumers of organic food goods are highly motivated to participate in the organic food product buying process due to the perceived ‎prestige and product value‎.
11 03 2025 447 451 10.14419/dnrqgv19 https://www.sciencepubco.com/index.php/IJAES/article/view/34906 https://www.sciencepubco.com/index.php/IJAES/article/download/34906/19438 https://www.sciencepubco.com/index.php/IJAES/article/download/34906/19438