Rajeswari., K and Suganya, R.V (2022) AI HORIZON: ILLUMINATING THE FUTURE OF MARKETING. IJFANS INTERNATIONAL JOURNAL OF FOOD AND NUTRITIONAL SCIENCES, 10 (11). pp. 3575-3584. ISSN 2319 1775 / 2320 7876
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Abstract
AI Horizon: Illuminating the Future of Marketing, Consumer Behavior, and Psychology" is a groundbreaking
exploration into the transformative role of artificial intelligence in shaping the landscape of marketing,
understanding consumer behavior, and advancing the field of psychology. As we stand at the intersection of
technology and human psychology, this book delves into the profound impact that AI is having on these
interconnected domains, offering a visionary glimpse into what lies ahead. In an era where AI has evolved from
being a mere buzzword to a powerful tool that businesses, researchers, and psychologists can harness, this book
serves as a beacon, guiding readers through the vast possibilities and potential challenges of this AI-driven
future. From personalized marketing strategies that leverage AI's predictive capabilities to the ethical
considerations surrounding data privacy and psychological profiling, "AI Horizon" navigates the complex terrain
of AI's convergence with marketing and psychology. Readers will embark on a journey through the latest AIdriven
innovations, exploring how machine learning, natural language processing, and neural networks are
revolutionizing advertising, customer engagement, and market research. Additionally, the book delves into the
ways in which AI is reshaping our understanding of human behavior, shedding light on the intricate workings of
the mind through advanced data analytics and psychological insights. With expert perspectives, real-world case
studies, and thought-provoking discussions, "AI Horizon" equips readers with the knowledge they need to
navigate the evolving AI landscape. Whether you are a marketing professional seeking to harness the power of
AI, a researcher exploring the frontiers of consumer behavior, or a psychologist interested in the evolving field
of AI psychology, this book offers an illuminating glimpse into the exciting future where AI and human
expertise converge to reshape our world.
| Item Type: | Article |
|---|---|
| Subjects: | Management Studies > Marketing Management |
| Depositing User: | Mr Sureshkumar A |
| Date Deposited: | 12 Dec 2025 06:37 |
| Last Modified: | 12 Dec 2025 06:37 |
| URI: | https://ir.vistas.ac.in/id/eprint/11402 |


