GREEN MARKETING AND PRACTICES AND ITS IMPACT OF GREEN SATISFACTION AND GREEN LOYALTY IN A BUSINESS TO BUSINESS

As a business, sustainability is now more important than it was
before (Ghosh, 2019). They put environmental and social issues high
on their long-term strategic plans. In this study, we're going to look at
how sustainability affects the environment. To stay competitive in the
market and keep your business going, you need to come up with new
ideas (Suki, 2016). In the future, the quality of their lives will depend
on how well the current generation takes care of the environment.
Professional buyers are supposed to buy green environmentally
friendly products to help make the world a better place and also to get
a green advantage in the market