Predatory Pricing in Online Betting: A Global Lens on Regulatory insights

The digital transformation of the gambling industry has fundamentally altered the landscape of betting and gaming, creating unprecedented opportunities for market manipulation through predatory pricing strategies. Online betting platforms, operating in the digital ecosystem, possess sophisticated tools to implement pricing strategies that can exploit consumer vulnerabilities while potentially stifling market competition130. The concept of predatory pricing, traditionally understood as deliberately setting prices below cost to eliminate competition, takes on new dimensions in the context of online betting where platforms can offer seemingly attractive bonuses, free bets, and promotional offers that mask underlying exploitative mechanisms.
The global nature of online betting platforms presents unique regulatory challenges as operators can easily cross jurisdictional boundaries while targeting consumers in multiple markets simultaneously. This has necessitated a complex web of international regulatory responses, each reflecting different philosophical approaches to gambling regulation, consumer protection, and market competition131. The significance of addressing predatory pricing in online betting extends beyond mere commercial considerations, encompassing broader societal concerns about gambling addiction, financial harm, and the protection of vulnerable populations.