HR STRATEGIES FOR ENHANCING EMPLOYEE ENGAGEMENT AND PERFORMACE IN REMOTE INFORMATION TECHONOLOGY WORKFORCE AT CHENNAI

The shift toward remote work has significantly transformed Human Resource (HR) practices, particularly
within Chennai's burgeoning Information Technology (IT) sector. As companies continue to adopt virtual work
environments, ensuring high levels of employee engagement and performance has become a strategic priority. This study
explores the HR strategies that can effectively address the unique challenges faced by remote IT workforces in Chennai.
These include communication gaps, lack of interpersonal connection, motivation decline, and difficulties in monitoring
performance. The research emphasizes the importance of fostering a strong organizational culture, transparent
communication, leadership development, and the use of technology-driven solutions. Drawing from contemporary
literature, industry insights, and regional analysis, the study examines HR practices such as virtual onboarding,
continuous feedback mechanisms, digital collaboration tools, career development programs, recognition and rewards
systems, and employee wellness initiatives. It also investigates the impact of leadership styles and inclusive practices on
employee engagement and performance. The research highlights a gap in region-specific studies and proposes a
framework of HR strategies tailored to Chennai's socio-economic and cultural context