Social Media as A Tool for Higher Education Selection - Innovations and Sustainability in Digital Decision-Making, Chennai, India

Increased social media usage has affected college research and selection for prospective students. Social networking has become popular for undergraduate admissions. These innovations have helped prospective students access information, connect with institutions, and choose academic choices. Chennai students, known for their competitive and diverse educational system, use social media. Students in Chennai increasingly use these sites to review institutions. Education institutions use digital technologies to recruit students. Digital technology include personalized marketing and virtual college tours. Social media affects higher education institution choices in many ways, but innovation and sustainability are most important. Social media influences prospective students' perceptions of educational institutions, according to this research. This research explores social media's influence to understand the issue. Throughout investigation, qualitative and quantitative data are collected. A research concluded that targeted advertising, live-streamed events, and virtual campus tours boost college admissions. Students may feel more connected to campus life and academic opportunities if institutions use these tools. This may alter schoolchildren's thinking and choices. It requires thinking. Social media in higher education may impair sustainability, according to studies. Maintaining effective and lucrative digital communication strategies is difficult due to changing social media algorithms, user data privacy concerns, and content upgrades. Firms get comprehensive sustainability-focused social media strategy recommendations after the research.