The role of LGBTQ-friendly marketing in consumer purchase decision

This study discovers the impact of LGBTQ-inclusive marketing on consumer purchase decisions and how companies can strategically influence inclusivity to build brand loyalty, stand-in positive societal change and attract diverse customer bases. In recent years, LGBTQ-friendly marketing has gained major attention from companies and consumers. LGBTQ-friendly marketing has become a crucial factor in shaping consumer purchase decisions by influencing consumer loyalty and brand perception. As societal awareness and acceptance of LGBTQ issues grow, consumers increasingly favour brands that show genuine support and inclusivity. This article shows how LGBTQ-friendly marketing affects consumer behaviour and emphasizes its impact on emotional connection, brand trust, and purchase decision. Effective LGBTQ-friendly campaigns incorporating genuine support and consistent advocacy into brand practices go beyond superficial demonstration.