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Dhanashree, G. S. and KAMILAH BANU, H and Madhumita, G and Priyadharshini, R (2025) Green Human Resource Management: A Comprehensive Review of Evolution, Practices, and Implications in the Indian and Global Contexts. International Conference on Integrative Approaches Across Multidisciplinary studies & Research. pp. 201-207. ISSN 978-93-48954-15-2

Sathya, V. and H. Kamilah, Banu (2025) Factors influencing work life balance of women advocates towards women empowerment in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

SATHYA, V and KAMILAH BANU, H (2026) Work–Family Dynamics And Professional Satisfaction Among Women Advocates: Evidence From Chennai City. Work–Family Dynamics And Professional Satisfaction Among Women Advocates: Evidence From Chennai City, 16 (44). pp. 903-908. ISSN 903-908

NEETHU, T and KAMILAH BANU, H (2025) ARTIFICIAL INTELLIGENCE IN MARKETING: A SYSTEMATIC REVIEW. In: INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 23-08-2025, Chennai.

KAMILAH BANU, H and Dhanashree, G. S. (2025) Role Of Artificial Intelligence In Human Resources Management. In: INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 23-08-2025, Chennai.

Dhanashree, G. S. and KAMILAH BANU, H (2025) Investor Perception In The Media Age: Startup Financing And Market Penetration Outcomes. In: INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 22 AUGUIST 2025, CHENNAI.

NEETHU, T and KAMILAH BANU, H (2025) Artificial Intelligence in Marketing: A Systematic Review. INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 2. pp. 725-728. ISSN 978-93-49332-72-0

SATHYA, V and KAMILAH BANU, H (2026) WORK LIFE BALANCE CHALLENGES AND STRATEGIES. In: "GREEN CAPITALISM REIMAGINED: EVOLVING ECOSYSTEMS OF COMMERCE AND SUSTAINABILITY", 6 & 7 Jan 2026, CHENNAI.

SUDHA, M and KAMILAH BANU, H (2025) LEVERAGINGAI FOR DYNAMIC PRICING STRATEGIES: A THEORETICAL FRAMEWORK FOR COMPETITIVE ADVANTAGE. In: INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 22 AUGUST 2025, CHENNAI.

NEETHU, T and KAMILAH BANU, H (2025) Artificial Intelligence in Marketing: A Systematic Review. ARTIFICIAL INTELLIGENCE IN MARKETING: A SYSTEMATIC REVIEW, 2. pp. 725-728. ISSN 978-93-49332-72-0

KAMILAH BANU, H and Dhanashree, G. S. (2025) ROLE OF ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCES MANAGEMENT. INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY (ICAIBT), 1. pp. 377-383. ISSN 978-93-49332-72-0

Dhanashree, G.S. and KAMILAH BANU, H (2025) Investor Perception In The Media Age: Startup Financing And Market Penetration Outcomes. INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY (ICAIBT), 1. pp. 311-317. ISSN 978-93-49332-72-0

202641001918 A (2025) Impact of Assessing the Economic Benefits of Stock Markets Development in India. 202641001918 A.

Neethu, T and KAMILAH BANU, H (2026) Leveraging AI to Elevate Customer Experience in Multi-Channel Marketing in Kannur District, Kerala. Leveraging AI to Elevate Customer Experience in Multi-Channel Marketing in Kannur District, Kerala, 7 (2). pp. 1345-1354. ISSN 2582-7421

Vijayashree, P and KAMILAH BANU, H (2025) MARKETING INNOVATION FOR MODERN BUSINESS. 1 ed. SK Research Group of companies, CHENNAI. ISBN 978-93-6492-240-1

Dhanashree, G. S. and H. Kamilah, Banu (2025) CHALLENGES FACED BY TEACHERS IN HIGHER EDUCATION. In: National Conference on National Education Policy 2020 : Challenges and Opportunities for Higher Education Institutions in India.

H. Kamilah, Banu and Dhanashree, G. S. (2025) India’s Path to Women’s Empowerment: A Sustainable Development Perspective. International Journal of Science Technology and Management, 14 (2). ISSN 2394-1537

Dhanashree, G. S. and H. Kamilah, Banu (2025) AN EVALUATING GREEN MARKETING TECHNIQUES ADOPTED BY THE AUTOMOBILE SECTOR IN CHENNAI CITY. International Journal of Science Technology and Management, 14 (2). ISSN 2394-1537

H. Kamilah, Banu and Dhanashree, G. S. (2025) ARTIFICIAL INTELLIGENCE AND ITS INFLUENCE ON BUSINESS PRICING AND MARKET DYNAMICS. In: Artificial Intelligence and Machine Learning in Business: Pioneering the Future of Commerce. SS PUBLISHING HOUSE. ISBN 978-81-967219-4-7

Dhanashree, G. S. and H. Kamilah, Banu (2025) GREEN HUMAN RESOURCE MANAGEMENT. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

H. Kamilah, Banu and Jayakani, S (2022) CONSUMPTION OF PACKAGED DRINKING WATER: IMPACT ON BUYING BEHAVIOUR OF THE CONSUMERS. Journal of the Oriental Institute.

Dhanashree, G. S. and H. Kamilah, Banu (2023) RECENT BUSINESS TRENDS AND CHANGES IN RETAIL SECTOR. Shodha Prabha.

Dhanushree, G. S. and H. Kamilah, Banu (2024) REVOLUTIONIZING CUSTOMER ENGAGEMENT THROUGH HYPER-PERSONALIZATION IN THE DIGITAL ERA. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Publication.

H. Kamilah, Banu and Dhanushree, G. S. (2024) AUGMENTED REALITY IN ONLINE RETAILING BRIDGING DIGITAL CONVENIENCE WITH PHYSICAL PRODUCT INTERACTIONS. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Publication.

H. Kamilah, Banu and Jayakani, S (2022) THE EXPLORATORY RESEARCH ON CONSUMER BEHAVIOURAL PATTERN OF PACKAGED DRINKING WATER WITH SPECIAL REFERENCE TO CHENNAI CITY. NeuroQuantology|, 20 (8).

Dhanushree, G S and H. Kamilah, Banu (2024) A STUDY ON THE IMPACT OF GST ON CONSTRUCTION PROJECTS IN CHENNAI CITY. SELP Journal of Social Science - A Blind Review, XV (55).

H. Kamilah, Banu and Jayakani, S (2020) Consumer View on Perceived Risk of Consumption of Packed Water and its Effect on Their Buying Behaviour. International Journal of Advanced Science and Technology, 29 (8s). pp. 959-962.

H. Kamilah, Banu and Dhanashree, G. S. (2024) Impact of E-HRM in the organization Growth of Information Technology Sector. In: 2024 2nd International Conference on Recent Advances in Information Technology for Sustainable Development (ICRAIS), Manipal, India.