Items where Subject is "Marketing Management"

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Arun, A. and Arun, Kanchana and Vijayalakshmi, S. (2018) Perception of Guest on Green Practices-A Key Analysis to Promote Marketing in Hotel Sector. Indian Journal of Public Health Research & Development, 9 (2). p. 35. ISSN 0976-0245

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Milton, T. and Moyeenudin, H. M. (2022) A Meta-Analysis on Online Classes for Hotel Management Students at Chennai During Covid-19. In: ICT Analysis and Applications. Springer, pp. 585-596.

Moyeenudin, H M and Arun, S and Anandan, R (2018) Digital marketing in hotel industry. Digital marketing in hotel industry, 7 (2.21). pp. 288-292. ISSN 2227-524X

Moyeenudin, H M and Jaisree, A and Vijayakumar, M (2026) Integrating OTA Platforms, Digital Marketing Strategies, and PMS Technology for Revenue Optimization in Luxury Hotels. Integrating OTA Platforms, Digital Marketing Strategies, and PMS Technology for Revenue Optimization in Luxury Hotels, 2 (5). pp. 1-10. ISSN 3108-1762

Moyeenudin, H. M. and Bindu, G. and Anandan, R (2021) Hyper-Personalization of Mobile Applications for Cloud Kitchen Operations. In: Lecture Notes in Networks and Systems. Springer, pp. 247-255.

Moyeenudin, H.M and Javed Parvez, Shaik and Anandan, R and Kumar, Narayanan (2018) Data management with PMS in hotel industry. Data management with PMS in hotel industry, 7 (2). pp. 327-330. ISSN 2227-524X

Muthulingam, P S and Deepakraj, V (2025) The Role of Identity and Inner Transformation in Branding Travel as a Pilgrimage Experience. In: Recent Advances in Management: E-Commerce, Hospitality, and Consumer Trends. 13 . SRR Publishing, SS Nagar , Chennai, pp. 127-133. ISBN 978-81-987134-2-1