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Keerthana, B and JAYAKANI, S (2025) The Impact of Artificial Intelligence on Consumer Behaviour in E-Commerce: A Review. In: Recent Advances in Management: E-Commerce, Hospitality, and Consumer Trends. SRR PUBLISHING RESEARCH, CHENNAI, INDIA, pp. 134-145. ISBN 978-81-987134-2-1

Jayakani, S. and KEETHANA, B (2025) THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE DEVELOPMENT OF E COMMERCE. In: Innovative Methodologies in Multidisciplinary research Studies: Challenges and Opportunities. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 132-137. ISBN 978-81-994078-9-3

JAYAKANI, S and KEERTHANA, B Analysing Factors Influencing Adoption of Artificial Intelligence in E-Commerce. In: Contemporary Perspectives in Biosciences, Commerce and Management– A Multidisciplinary Dimension. 1 ed. Anichsam Publication, CHENNAI, INDIA, pp. 135-143.