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Kanmani, J and Kavitha, M and Prabaharan, T (2025) Influence Of Marketing Automation on Customer Retention. Journal of Neonatal Surgery, 14 (12s). pp. 997-1001. ISSN 2226-0439

Shailaja, B and Sunantha, P (2025) CUSTOMER RETENTION STRATEGIES FOR ECO-FRIENDLY AND AGRO BASED PRODUCTS IN E-COMMERCE IN REFERENCE TO BENGALURU. In: Indian Economic Association 108th Conference.

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