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Premalatha, R and Ravichandran, S (2025) IMPACT OF PERSONALIZATION ALGORITHMS ON CONSUMER TRUST AND VIRTUAL PURCHASE DECISIONS. Education Research and Development Association (ERDA), Sponsored a “Two-Day International Conference on “Innovations and Challenges in Law, Management and Social Sciences”, 1 (1): 53. pp. 494-502. ISSN 978-93-6163-949-4