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sabeela Abdulsalam, K and Murugan, P (2025) A Study on the Factors Associated with AI-Driven Digital Marketing”. The Indian Economic Journal, 3 (123). pp. 1108-1113. ISSN 0019-4662

Tamilselvi, J and Murugan, P Human Resource management in the era of hybrid work leveraging HR Analytics and Digital Collaboration tools. The Indian Economic Journal, 5 (3). pp. 2016-2020. ISSN 0019-4662

Murugan, P and Tamilselvi, J (2025) Human Resources Management in the era of Hybrid work Leveraging HR Analytics and nDigital Collaboration Tools. The Indian Economic Journal.

Murugan, P and Thiyarajan, P and Anoop, Kalarath (2025) Impact of Women Entrpreneurship on Socio Economic Development in Chengalpattu District, Tamil Nadu. The Indian Economic Journal.

Della, Samuel and Murugan, P (2025) A STUDY ON THE IMPACT OF AI-POWERED PERSONALIZED MARKETING ON CONSUMER PURCHASES. Recommendation engines and dynamic advertising: Impact on decision‑making and satisfaction.

P., Ponnuviji N. and Murugan, P and S, Esakkiammal and Kumar, Sunil and KS, Vishal and Meenakshi, S. (2024) AI-Powered Business Intelligence for Transforming Finance and Education. In: 2024 2nd International Conference on Disruptive Technologies (ICDT), Greater Noida, India.

Gopalakrishnan, T. and Chandrasekaran, M. and Saravanan, R. and Murugan, P (2022) An Ample Review on Compatibility and Competence of Shape Memory Alloys for Enhancing Composites. Advances in Materials Science and Engineering, 2022. pp. 1-15. ISSN 1687-8434