Items where Division is "Commerce" and Year is 2023

A

Abarna, K R and Vijayalakshmi, V and Andal, V (2023) Impact of Risk and Trust on The Purchase Decision of Online Shopping Customers- a Study With Reference to Chennai City. International Journal of Professional Business Review, 8 (4). e01150. ISSN 2525-3654

Amudha, K. and Thaiyalnayaki, M. (2023) Consumer Involvement and Purchase Pattern of Organic Food Products in Chennai City. Tuijin Jishu/Journal of Propulsion Technology, 44 (4). ISSN 1001-4055

Amudha, K. and Thaiyalnayaki, M. (2023) A STUDY ON THE CONSUMER INVOLVEMENT AND PURCHASE PATTERN OF ORGANIC FOOD PRODUCT IN CHENNAI CITY. SOUTH INDIA JOURNAL OF SOCIAL SCIENCES, 21 (17). ISSN 0972 – 8945

B

Bhuvaneswari, L and Vijayashree, P (2023) WORK STRESS OF WOMEN EMPLOYEES DUE TO ROLE OVERLOAD IN BANKING SECTORS IN CHENNAI -A STUDY WITH REFERENCE TO PANDEMIC PERIOD. Journal of Research Administration.

Bhuvaneswari, L and Vijayashree, P (2023) WORK-LIFE BALANCE OF WOMEN EMPLOYEES IN PRIVATE COMPANIES – A STUDY WITH REFERENCE TO CHENGALPET DISTRICT. European Chemical Bulletin.

D

Deivayanai, S and Chandran, M (2023) IS THE BRAND DEFORMITY A SYMBOL OF SUCCESS?. - A STUDY IN THE VIEW OF CHENNAI CONSUMERS. European Chemical Bulletin.

Dhanashree, G. S. (2023) A STUDY ON BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS. International Journal of Multidisciplinary Research in Arts, Science and Technology, 1 (4). 01-06. ISSN 2584-0231

Dhanashree, G. S. (2023) A STUDY ON EMPLOYEE RETENTION STRATEGIES OF MULTI NATIONAL COMPANIES IN CHENNAI CITY. Business, Management and Economics Engineering, 21 (1). ISSN 2669-2481

Dhanashree, G. S. and H. Kamilah, Banu (2023) RECENT BUSINESS TRENDS AND CHANGES IN RETAIL SECTOR. Shodha Prabha.

Dhanushree, G S and H. Kamilah, Banu (2023) A STUDY ON EMPLOYEE RETENTION STRATEGIES OF MULTI NATIONAL COMPANIES IN CHENNAI CITY. JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI.

E

Elumalai, D (2023) Revolutionizing healthcare: the role of artificial intelligence in clinical practice. National Library of Medicine, 25 (1): 11608. pp. 36-47.

Elumalai, D (2023) The Role of HR Practices in Enhancing Employee Performance in the Tourism Sector with Special Reference to Kumarakam. Entrepreneurial Travel, Tourism & Hospitality Industry Problems to Possibilities: 11636.

I

Indubala, E and Chandran, M (2023) A Study on the Investment Preferences of Corporate Security Investors in Chennai City. International Journal of All Research Education and Scientific Methods, 11 (10). ISSN 2455-6211

N

Nalini, Mohana and Chandran, M (2023) FACTORS OF ORGANIZATIONAL CITIZENSHIP BEHAVIOUR AND THEIR EFFECTIVENESS -A STUDY REGARDING THE MANUFACTURING INDUSTRY IN AND AROUND CHENNAI. European Chemical Bulletin.

P

Pratiksha, S. and Kavitha, M. (2023) Survey on impact of green blockchain in green marketing—Chennai city. In: Green Blockchain Technology for Sustainable Smart Cities. Elsevier, pp. 303-323.

R

Rajeswari., K and Suganya, R.V (2023) Green Marketing and Its Influence on Consumer Purchasing Behaviour. Tuijin Jishu/Journal of Propulsion Technology, 44 (4). pp. 3592-3601. ISSN ISSN: 1001-4055

Razack, A. K. Babu Ismath and Vetrivel, M. (2023) Impact on organizational climate metropolitan transport corporation limited-Chennai. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

S

Shanthi, J and Chandran, M (2023) EXPLORATION OF PRACTICAL CHALLENGES OF TALENT MANAGEMENT PROCESS IMPLEMENTATION IN IT COMPANIES. European Chemical Bulletin, 12 (8). pp. 2565-2582.

Shashila, S. and Rani, S. Vennila Fathima (2023) Emotional intelligence, social and negative effect on physical health of working women. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

Sri Devi, A. and Vetrivel, M. (2023) Impact of labour welfare measures on employee satisfaction in leather goods manufacturing industry with special reference to Vellore district. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

Subalatha, T and Vijayashree, P (2023) A COMPARATIVE STUDY ON PURCHASE BEHAVIOR AND CUSTOMER SATISFACTION FROM ONLINE TRADE PURCHASES & LOCAL RETAIL TRADE PURCHASES OF FMCG IN CHENNAI CITY. China Petroleum Processing and Petrochemical Technology.

Subalatha, T and Vijayashree, P (2023) CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY ON CHENNAI CITY. European Chemical Bulletin, 12 (6).

Subalatha, T and Vijayashree, P (2023) CONSUMERS' PURCHASE INTENTION WITH RELEVANCE TO E-SHOPPING - A STUDY WITH REFERENCE TO CHENNAI CITY. European Chemical Bulletin.

Subramaniyan, Pratiksha and Muthuraman, Kavitha (2023) Effectiveness of Cloud Technologies in Social Media Marketing and its Impact on Customer Buying Behaviour. Virtual Economics, 6 (4). ISSN 2657-4047

Sujatha, T. and Thaiyalnayaki, M. and ANDAL, V. (2023) PHILOSOPHY OF EDUCATION IN TRADITIONAL AND MODERN EDUCATION. In: CONFERENCE PROCEEDINGS ON A TWO DAY INTERNATIONAL CONFERENCE ON REFORMS AND TRANSFORMATION IN INDIAN HIGHER EDUCATION TOWARDS GLOBAL STANDARDS (ICRTIHE-GS-2023).

Swathi Pradeeba, P. (2023) Unethical Advertisements in the Era of Social Network. “Quing: International Journal of Commerce and Management”, 3 (1). ISSN 2582-9653

Swathi Pradeeba, P. and MURUGESAN, D. (2023) THE IMPACT OFCONSUMERS’ PERCEPTION TOWARDS UNETHICAL PRACTICES IN SOCIAL MEDIA ADVERTISING – WITH SPECIAL REFERENCE TO CHENNAI CITY. European Chemical Bulletin, 12 (4).

Swathi Pradeeba, P. and MURUGESAN, D. (2023) A Study On Effectiveness Of Unethical Advertisement On Children’s Perception – With Special Reference To Chennai City. Journal of Survey in Fisheries Sciences, 10 (2s).

Swathi Pradeeba, P. and Murugesan, D (2023) AN OVERVIEW OF UNETHICAL PRACTICES IN MODERN ADVERTISING. In: REVIVING STRATEGIES ON TRADE & COMMERCE IN THE EMERGING ECONOMIES.

Swathi Pradeeba, P. and Murugesan, D (2023) STRATEGIC BUSINESS DECISIONS FOR SUSTAINABLE DEVELOPMENT. In: Strategic Business Decisions for Sustainable Development. ALBOREAR (OPC) PVT.LTD.. ISBN 978-81-946660-4-2

Swathi Pradeeba, P. and Murugesan, D (2023) A STUDY ON THE STANDARDS AND PROBLEMS OF UNETHICAL ADVERTISING. In: Strategic Business Decisions for Sustainable Development. ALBOREAR (OPC) PVT.LTD.. ISBN 978-81-946660-4-2

T

Tamilmozhi, G. and Vetrivel, M. (2023) Various welfare measures and quality of work life among the selected industrial units in SIPCOT special reference to chennai. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

Thaiyalnayaki, M. and Andal, V (2023) Challenges and Opportunities Faced by the Youth in Start up Business. The Indian Economic Journal. ISSN 0019-4662

V

Vijayashree, P and Jamuna, R (2023) CONSUMER BUYING BEHAVIOUR FOR LUXURY PRODUCTSUNDER EMOTIONAL INFLUENCEIN CHENGALPATTU DISTRICT. European Chemical Bulletin.