Items where Author is "Valarmathi, K"

Subburaj, P and Valarmathi, K and Jabasteen, J (2026) Effect of Digital Marketing Strategies on Consumer Purchasing Behavior in the Home Appliance Market. International Journal for Novel Research in Economics , Finance and Management, 4 (4): 1. pp. 1-8. ISSN 3048-7722

Subburaj, P and Valarmathi, K and Anitha, T (2026) Impact of Social Media on Consumer Spending Habits in Online Shopping: An Empirical Study. International Journal of Advances in Management Technology and Engineering Sciences, 5 (2): 1. pp. 19-30. ISSN 2249-7455

Subburaj, P and Valarmathi, K and Saraswathi, V and Kalpana, D G (2025) DRIVING INNOVATION THROUGH CROSS-CULTURAL COLLABORATION IN GLOBAL TEAMS. In: NAVIGATING THE CHALLENGES OF FUNCTIONAL MANAGEMENT. Muthra Publishers, Thirunelveli, pp. 107-117. ISBN 978-93-94725-44-7