Items where Author is "Suganya, R.V"

Article

Suganya, R.V and Deva, P and Muthumaran., V (2026) Nanophysics: Principles and Emerging Technologies. Scientific Research Reports. pp. 45-54. ISSN 9788168553828

Suganya, R.V and Vetrivel, M. (2026) IMPACT DRIVEN BY TECHNOLOGY USING INFLUENCER MARKETING ANALYTICS TO REVOLUTIONIZE MARKETING TECHNIQUES. BWDA Arts and Science College, Kolliyangunam. pp. 50-69. ISSN 978-81-999204-2-2

Suganya, R.V and 1SANJAY, V S (2025) Artificial Intelligence and Financial Inclusion: Empirical Evidence from Digital Lending Platforms. Seshadripuram Journal Of Social Science (SJSS), 6 (3.1): 3.1. pp. 26-39. ISSN 2581-6748

Suganya, R.V and Sanjay, V S (2025) BEYOND AUSTERITY Vs.STIMULUS: EVALUATING THE EFFICACY OF AUTOMATIC FISCAL STABILIZERS FOR LONG TERM DEFICIT MANAGEMENT. THE INDIAN ECONOMIC ASSOCIATION, 1B. pp. 781-791.

Suganya, R.V and Sanjay, V S (2025) Blockchain-Enabled Traceability And Supplier Finance: Driving Financial Inclusion In Digital Supply Chain. Seshadripuram Journal Of Social Science (SJSS), 6 (3.1). pp. 202-222. ISSN 2581-6748

Suganya, R.V and Sanjay, V S (2025) Fintech and the Digital Transformation of Financial Services: Implications For Market Dynamics and Public Policy. Seshadripuram Journal Of Social Science (SJSS), 6 (3.1). pp. 155-170. ISSN 2581-6748

Suganya, R.V and Sanjay, V S (2025) ROLE OF FINANCIAL INSTITUTIONS IN FINANCIAL INCLUSION. THE INDIAN ECONOMIC ASSOCIATION, SPECIAL ISSUE, CONFERENCE 2025, 1 B.

Suganya, R.V and PREETHY NAGARAJ, NAGARAJ (2025) Bridging The Credit Divide: Empowering Women-Led Msmes Through Mobile Technology in Kerala. International Journal of Environmental Sciences, 11 (7). pp. 729-739. ISSN 2229-7359

Suganya, R.V and Preethy Nagaraj, Nagaraj (2025) Digital Bridges to Empowerment: Technology-Driven Pathways for Women Entrepreneurs in Kerala’s Tourism and Welfare Sectors. International Journal of Environmental Sciences, 11 (7). pp. 740-747. ISSN 2229-7359

Suganya, R.V and Pratheeve R., Babin and Adnan Ibrahim, Alrabea and Senthil Kumar, A. V. and Ismail Bin, Musirin (2025) Synergistic News Aggregation Paradigm Utilizing Autonomous Web Extraction and Computational Intelligence. IGI Global Scientific Publishing. pp. 177-212.

Suganya, R.V and Vetrivel, M. (2025) An Empirical Investigation in the Aftermath of Demonetization: Whether E-Wallets Are Really a Catalyst Towards Expedition of Cashless Economy. Emperor Journal of Economics and Social Science Research, VII (VII). pp. 321-331.

Suganya, R.V and Vetrivel, M. (2025) A Study on Rural Women Entrepreneurship and Micro Enterprise Development in India. Interdisciplinary Approaches to Science and Management for Innovative Development, 2025. pp. 173-185. ISSN 978819871345

Suganya, R.V and Albin, Joe (2025) EFFECTIVE UTILIZATION OF HR PRACTICES IN SELF-FINANCING COLLEGES - WITH SPECIAL REFERENCE TO CHENNAI CITY. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 35 (1). pp. 245-251. ISSN 1053-7899

Suganya, R.V and Rajeswari, K (2025) Gender Differences in Perceptions and Consumer Behavior towards Green Products: A Statistical Analysis of Green Marketing Influence. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 35 (2). pp. 1977-1983. ISSN 1053-7899

Suganya, R.V and Albin, Joe (2025) Impact of Human Resource Practices on Faculty Retention and Job Satisfaction in Private Higher Education Institutions. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 35 (2). pp. 2659-2661. ISSN 1053-7899

Suganya, R.V and Rajeswari., K (2025) The Role and Impact of Green Marketing on Consumer Behavior in Chennai: Trends, Challenges, and Opportunities. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 35 (2). pp. 1993-2000. ISSN 1053-7899

J.Albin joe, J and Suganya, R.V (2024) HUMAN RESOURCE MANAGEMENT PRACTICE IN EDUCATIONAL INSTITUIONS. FUTURE TRENDS IN COMMERCE: CHALLENGES AND SUSTAINABILITY. ISSN 978-93-5768-450-7

Suganya, R.V and PREETHY NAGARAJ, NAGARAJ and BHARATHI RAJAN, R (2024) ROLE OF HIGHER EDUCATION INSTITUTIONS IN PROMOTING ENTREPRENEURSHIP AND INNOVATION IN INDIA. “Mentoring Faculties in Workplace – Post Covid Effect”. ISSN 978-93-5636-301-4

Venkateshwaran, G. and Suganya, R.V (2024) A STUDY ON STRESS CAUSED BY ROLE CONFLICT WITH WORK PLACE DEVIANT BEHAVIOURS IN SELECTED BANKS OF CHENNAI. xIlkogretim Online - Elementary Education, 20 (5). ISSN doi: 10.17051/ilkonline.2021.05.298

Suganya, R.V and Vetrivel, M. (2024) Understanding the Importance of Mental Health: Key Insights and Implications. Emperor International Journal of Finance and Management Research, x (8). pp. 88-103. ISSN 2395-5929

Suganya, R.V and Asan Bawa, S (2023) AN EMPIRICAL ANALYSIS OF THE IMPACT OF E-MARKETING ON CONSUMER PURCHASING BEHAVIOUR OF FMCG PRODUCTS. Eur. Chem. Bull, 12 (5). pp. 3330-3342. ISSN 2063-5346

Suganya, R.V and Asan Bawa, S (2023) IMPACT OF E-MARKETING ON CONSUMER BEHAVIOUR WITH RESPECT TO FMCG - A STUDY WITH REFERENCE TO CHENNAI CITY. Eur. Chem. Bull, 12 (5). pp. 3319-3329. ISSN 2063-5346

Rajeswari., K and Suganya, R.V (2023) Green Marketing and Its Influence on Consumer Purchasing Behaviour. Tuijin Jishu/Journal of Propulsion Technology, 44 (4). pp. 3592-3601. ISSN ISSN: 1001-4055

Vetrivel, M. and Suganya, R.V (2022) STUDENT AND FACULTY FAMILIARITY WITH MOOCS AND SWAYAM. FUTURE TRENDS IN COMMERCE: CHALLENGES AND SUSTAINABILITY”. ISSN 978-93-5768-450-7

JENESISZODYKHA, V and Suganya, R.V (2022) An innovative probe into theapplicable motivational techniques in present scenario– with reference to IT employees in Chennai city. NEUROQUANTOLOGY, 20 (15). pp. 1914-1918. ISSN eISSN 1303-5150

Rajeswari., K and Suganya, R.V (2022) AI HORIZON: ILLUMINATING THE FUTURE OF MARKETING. IJFANS INTERNATIONAL JOURNAL OF FOOD AND NUTRITIONAL SCIENCES, 10 (11). pp. 3575-3584. ISSN 2319 1775 / 2320 7876

Kalyana Chakravarthy, P.R. and Suganya, R.V and Nivedhitha, M. and Parthiban, A. and Sivaganesan, S. (2022) Barriers and project management practices in green buildings. Materials Today: Proceedings, 52. pp. 1131-1134. ISSN 22147853

BHARATHI RAJAN, R and Suganya, R.V and PREETHY NAGARAJ, NAGARAJ (2022) THE EFFECTS OF WORKING FROM HOME DURING THE COVID- 19 PANDEMIC ON THE PHYSICAL AND MENTAL WELL-BEING OF KERALA SCHOOL TEACHERS. “Mentoring Faculties in Workplace – Post Covid Effect”. ISSN 978-93-5636-301-4

Suganya, R.V and vetrivel, M (2022) EXPLORING FACTORS OF INTRISNIC AND EXTRINSIC MOTIVATION - A STUDY FOCUS TO SELECTED PRIVATE SECTORS IN CHENNAI CITY. COMMERCE TODAY, 17 (1). ISSN 09757775

Albin, Joe and Suganya, R.V (2022) HR UNLEASHED: THE AI REVOLUTION. IJFANS INTERNATIONAL JOURNAL OF FOOD AND NUTRITIONAL SCIENCES, 11 (10). pp. 3567-3574. ISSN 2319 1775 / 2320 7876

Suganya, R.V and Brindha Devi, E and SUGANYA, S (2022) Management of stress and its effect on productivity in the workplace. NEUROQUANTOLOGY, 20 (10). pp. 11873-11877. ISSN 1303-5150

Indira, K. and Suganya, R.V and Lakshmi, R. (2019) An Analysis of College Teachers’ Attributions Stress level especially with Students in Cheyyar Taluk. Indian Journal of Public Health Research & Development, 10 (12). p. 897. ISSN 0976-0245

Indira, K. and Suganya, R.V and Vetrivel, M. (2019) The Exploring Strategies for Reducing Occupational Stress of Female Physiotherapist. Indian Journal of Public Health Research & Development, 10 (12). p. 902. ISSN 0976-0245

Lakshmi, R. and Vetrivel, M. and Suganya, R.V (2019) A Study on Occupational Health Hazards among IT Sector Women Employees in Tamil Nadu. Indian Journal of Public Health Research & Development, 10 (12). p. 620. ISSN 0976-0245

Rajan, R. Bharathi and Suganya, R.V and Thangamayan, S. (2019) The Impact of Natural Disasters on Economic Growth: A Study of Kerala Floods. Indian Journal of Public Health Research & Development, 10 (11). p. 559. ISSN 0976-0245

Suganya, R.V and Vetrivel, M. and Lakshmi, R. (2019) A Study on Consumer Behaviour Towards Durable and Non-Durable Goods in Cuddalore District. Indian Journal of Public Health Research & Development, 10 (11). p. 494. ISSN 0976-0245

Suganya, R.V and Chandran, M (2014) Factors influencing consumer perceptions towards on-line banking – Chennai. International Journal of Management and Social Development, 1 (4). pp. 42-52. ISSN 2348-1919

Suganya, R.V and Chandran, M (2013) INVESTOR’S PERCEPTION OF MUTUAL FUND INVESTMENTS WITH SPECIAL REFERENCE TO HDFC MUTUAL FUND-CHENNAI. International Journal of Management, IT and Engineering, 3 (9). pp. 391-406. ISSN 2249-0558

Moyeenudin, H M and Wilfred Lawrence, A. and Suganya, R.V (0020) The Inclusive Growth of Hotel and Restaurants with Tourism Sustainability in India. GIS Business, 15 (3). pp. 67-73. ISSN 1430-3663

Suganya, R.V UNSPECIFIED1

Suganya, R.V and Nagakishore Bhavanam, S. Integrating AI Models With Synthetic Biology for Plant Epigenetic Regulation.

Book Section

Babin, Pratheeve R. and Kumar, A. V. Senthil and Musirin, Ismail Bin and Selvarathinam, Anto Lourdu Xavier Raj Arockia and Suganya, R.V and Alrabea, Adnan Ibrahim and Kata, Sreelakshmi and Sukumar, Kalpana and Sidana, Neeru and Kumari, Aparna and Nagakishore, Bhavanam S. and Harsha, R. (2025) Synergistic News Aggregation Paradigm Utilizing Autonomous Web Extraction and Computational Intelligence:. In: Cases on Information Systems Service Management. IGI Global Scientific Publishing, pp. 177-212. ISBN 9798337323541

Hari krishna, R. and Kumar, A. V. Senthil and Rautrao, Revati Ramrao and Suganya, R.V and Sukumar, Kalpana and Nagakishore Bhavanam, S. and Irawati, Indrarini Dyah and Sehgal, Shallu and Sidana, Neeru (2025) A Synergistic Mobile Informatics Framework for Proactive Chronic Disease Prognostication and Therapeutic Optimization:. In: Innovation and Transformation of Public Health. IGI Global Scientific Publishing, pp. 309-336. ISBN 9798337319940

Suganya, R.V and Vetrivel, M. and Kumar, A. V. Senthil (2025) Cultivating Innovation Ecosystems to Drive Sustainable Market Success:. In: Effective Marketing and Consumer Behavior Tactics for High-End Products. IGI Global, pp. 295-342. ISBN 9798369387412

Suganya, R.V and Senthil Kumar, A.V. (2025) Role of Artificial Intelligence in Quality Assessment, Monitoring, and Implementation of Stringent Measures of Industrial Wastewater. In: Recent Trends in Industrial Wastewater Treatment. CRC Press, London, pp. 239-261. ISBN 9781003496014

Madhubala, B. and Kumar, A. V. Senthil and Tennin, Kyla L. and Suganya, R.V and Kaur, Gaganpreet and Srinivasulu, Asadi and Masadeh, Shadi R. and Hariharan, Shanmugasundaram and Ramisetty, Sowjanya and Mir, Sajad Ahmad and Irawati, Indrarini Dyah (2025) Personalized Music Recommendation System for Athletes Using EEG Signals:. In: Coaching in Communication Research. IGI Global, pp. 141-168. ISBN 9798369379615

Suganya, R.V and Venkateshwaran, G. and Kumar, A. V. Senthil (2024) Employee Well Being and Mental Health Support of University Faculties:. In: Developing Managerial Skills for Global Business Success. IGI Global Scientific Publishing, pp. 255-266.

Suganya, R.V and Venkateshwaran, G. and Kumar, A. V. Senthil (2024) Navigating the Hybrid Work Revolution: Strategies for Success in Remote and Blended Work Environments. In: Developing Managerial Skills for Global Business Success. IGI Global Scientific Publishing, pp. 215-230.

Kumar, A. V. Senthil and Mosikan, M. and Dutta, Amit and L., Manjunatha Rao and Musirin, Ismail Bin and Akula, Venkata Shesha Giridhar and Khalid, Saifullah and Yalavarthi, Suresh Babu and D. V., Chandra Shekar and Suganya, R.V and Dulhare, Uma N. and S. K., Tiwari (2024) AI-Driven Personalization in Tourism: Balancing Innovation with Ethical Challenges. In: AI Technologies for Personalized and Sustainable Tourism. IGI Global Scientific Publishing, pp. 31-58.

Kumar, A. V. Senthil and Sivakumar, Pavithra and Chaturvedi, Ankita and Musirin, Ismail Bin and Akula, Venkata Shesha Giridhar and Suganya, R.V and Vanishree, G. and Pillai, Rajani H. and Jagadamba, G. and Kaur, Gaganpreet and Srinivasulu, Asadi and Dulhare, Uma N. (2024) Advancements in Metaverse Security: Phishing Website Detection Through Optimal Feature Selection and Random Forest Classifier. In: Metaverse Security Paradigms. IGI Global Scientific Publishing, pp. 335-374.

Kumar, A. V. Senthil and M., Aparna and Dutta, Amit and Ray, Samrat and Rahman, Hakikur and R. Masadeh, Shadi and Musirin, Ismail Bin and L., Manjunatha Rao and Suganya, R.V and Malladi, Ravisankar and Dulhare, Uma N. (2024) Agricultural Crop Recommendations Based on Productivity and Season:. In: Advanced Computational Methods for Agri-Business Sustainability. IGI Global Scientific Publishing, pp. 56-71.

Suganya, R.V and Chandra Sekhra Reddy, O (2024) GREEN MARKETING AND PRACTICES AND ITS IMPACT OF GREEN SATISFACTION AND GREEN LOYALTY IN A BUSINESS TO BUSINESS. In: INDUSTRIAL ERA 5.0 (Initiatives & Challenges). INDUSTRIAL ERA 5.0 (Initiatives & Challenges), pp. 103-113.

Punitha, A. and Sri Devi, A. and Suganya, R.V (2024) MATHEMATICAL FOUNDATIONS FOR COMPUTATIONAL COMMERCE: EMERGING TRENDS AND APPLICATIONS. In: Computing Frontiers – Transforming Commerce and Management with Emerging Application. SKRGC Publication, SKRGC Publication, pp. 1-11. ISBN 978-93-6492-939-4

Conference or Workshop Item

Vetrivel, M. and Suganya, R.V (2026) IMPACT DRIVEN BY TECHNOLOGY USING INFLUENCER MARKETING ANALYTICS TO REVOLUTIONIZE MARKETING TECHNIQUES. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.

Book

Asan Bawa, S and Punitha, A and Venkateshwaran, G. and Suganya, R.V (2026) Statistics and mathematical techniques for commerce education. SK research group of companies, Tamilnadu. ISBN 978-93-6492-374-3