Items where Author is "Sri Devi, A."

Article

Sri Devi, A. and Nelson, S (2026) Brand Identity Creation in Pharmaceutical Marketing: Challenges, Opportunities, and Strategic Implications. International Journal of Advances in Management Technology and Engineering Sciences, XVI (5). pp. 217-237. ISSN 2249-7455 Page No:

Sri Devi, A. and Sreevidhya, S (2026) Examining the Impact of AI on Marketing Effectiveness and Performance Management in Software Firms. International Journal of Advances in Management Technology and Engineering Sciences, XVI (5). pp. 204-216. ISSN 2249-7455

Sri Devi, A. and Jishi, K. (2026) Impact of Leadership Styles on Faculty Job Satisfaction: An Empirical Study in Self- Financed Colleges of the University of Calicut. International Journal of Advances in Management Technology and Engineering Sciences, XVI (5). pp. 183-203. ISSN 2249-7455

Book Section

Punitha, A. and Sri Devi, A. and Suganya, R.V (2024) MATHEMATICAL FOUNDATIONS FOR COMPUTATIONAL COMMERCE: EMERGING TRENDS AND APPLICATIONS. In: Computing Frontiers – Transforming Commerce and Management with Emerging Application. SKRGC Publication, SKRGC Publication, pp. 1-11. ISBN 978-93-6492-939-4

Conference or Workshop Item

Sri Devi, A. and Vetrivel, M. (2023) Impact of labour welfare measures on employee satisfaction in leather goods manufacturing industry with special reference to Vellore district. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.