Items where Author is "Sri Devi, A."

Sri Devi, A. and Nelson, S (2026) Brand Identity Creation in Pharmaceutical Marketing: Challenges, Opportunities, and Strategic Implications. International Journal of Advances in Management Technology and Engineering Sciences, XVI (5). pp. 217-237. ISSN 2249-7455 Page No:

Sri Devi, A. and Sreevidhya, S (2026) Examining the Impact of AI on Marketing Effectiveness and Performance Management in Software Firms. International Journal of Advances in Management Technology and Engineering Sciences, XVI (5). pp. 204-216. ISSN 2249-7455

Sri Devi, A. and Jishi, K. (2026) Impact of Leadership Styles on Faculty Job Satisfaction: An Empirical Study in Self- Financed Colleges of the University of Calicut. International Journal of Advances in Management Technology and Engineering Sciences, XVI (5). pp. 183-203. ISSN 2249-7455

Punitha, A. and Sri Devi, A. and Suganya, R.V (2024) MATHEMATICAL FOUNDATIONS FOR COMPUTATIONAL COMMERCE: EMERGING TRENDS AND APPLICATIONS. In: Computing Frontiers – Transforming Commerce and Management with Emerging Application. SKRGC Publication, SKRGC Publication, pp. 1-11. ISBN 978-93-6492-939-4

Sri Devi, A. and Vetrivel, M. (2023) Impact of labour welfare measures on employee satisfaction in leather goods manufacturing industry with special reference to Vellore district. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.