Items where Author is "Shalini, C"

Article

Malasriganga, C and Shalini, C (2026) CONSUMER TRUST IN AI VS HUMAN INFLUENCERS AND IMPLICATIONS FOR BRAND COLLABORATIONS. MSW Management, 36 (2). pp. 47-49. ISSN 1053-7899

Vijayalalitha, V and Shalini, C (2026) DIGITAL INFRASTRUCTURE AND ENTREPRENEURSHIP:EVALUATING START-UP GROWTH IN THE FRAME OF DIGITAL INDIA INITIATIVE. National Conference on DIGITAL INDIA AND THE STARTUP ECOSYSTEM.

Lakshmi, V R and Shalini, C (2025) Exploring the link between work-life balance and mental health: Insights from faculty in unaided colleges. Technological Transformation: A Key Catalyst for Sustainable Business Development. pp. 308-313.

Lakshmi, V R and Shalini, C (2025) Work-Life Balance of Educators in Aided and Unaided Arts and Science Colleges: Evidence from Kannur District. International Journal of Research Publication and Reviews, 6 (11). pp. 4940-4944. ISSN 25827421

Book Section

Shalini, C and Niranjana, M and Sherli, J (2025) The Role of HR in Driving Digital Transformation Culture. In: Digital Distribution in HRM: Tools, Trends & Transformation. New chennai publications, pp. 170-173.

Sherli, J and Shalini, C and Hepcy Prasanna, A (2025) Talent acquisition in the age of LinkedIn and digital branding. In: Digital Distribution in HRM: Tools, Trends & Transformation. New chennai publications, pp. 174-178. ISBN 978-81-984949-8-6

Conference or Workshop Item

Shalini, C and Priyanga, J (2026) Advancing ER-positive breast cancer risk reduction from traditional SERMs to heterocyclic scaffolds and dual SERM-SERD combinations”. In: Association of Pharmacy Professionals INDO KOREAN INTERNATIONAL BRANCH.

Brinda devi, S and Shalini, C and ANDAL, V and Sanjeevan, B and Madhavan, B and Baskar, V (2026) Artificial Intelligence with Human Resources Management and Commerce Methods in SmaLL Scale Industrial Sectors. In: IEEE. (In Press)

Malasriganga, C and Shalini, C (2025) Application of Mann–Whitney U Technique for Comparative Analysis in Entrepreneurship Research. In: 2025 International Conference on NexGen Networks and Cybernetics (IC2NC), Erode, India.

Kavipriyadarshini, J and Shalini, C (2025) Digital marketing. In: Digital Transformation and Impact on Trade, Commerce and Industry, 29th and 30th July 2025, Theni, Tamil Nadu.

Vijayalalitha, A and Shalini, C (2025) The future of swachh bharat post-2030 : sustaining a culture of cleanliness through behavioral Change,local empowerment ,and technological integration. In: Indian Economic Progress towards achieving the SDGs.

Malasriganga, C and Shalini, C (2025) Mobilizing capital for a greener tomorrow : finance climate action and land restoration projects in India. In: Indian Economic Progress towards achieving the SDGs.

Esakkirani, B and Shalini, C (2025) A Study on women empowerment through entrepreneurship development program in Chennai. In: Indian Economic Progress towards achieving the SDGs.