Items where Author is "Renuka Devi, E"

Renuka Devi, E and Vanitha, P (2026) PEER REVIEW DYNAMICS AND THEIR EFFECT ON CONSUMER DECISION-MAKING ACROSS E-COMMERCE PLATFORMS: AN EMPIRICAL INVESTIGATION IN CHENNAI METROPOLITAN AREA. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36. pp. 5435-5440. ISSN 1053-7899

Renuka Devi, E and Vanitha, P (2026) STUDY ON AI'S ROLE IN DETECTING FAKE REVIEWS FOR SAFER ONLINE SHOPPING. In: UNSPECIFIED1.

Renuka Devi, E and Vanitha, P (2025) IMPACT OF ONLINE CUSTOMER REVIEWS ON CONSUMERS’ PURCHASE DECISIONS IN E-COMMERCE. Journal of Rare Cardiovascular Diseases. pp. 276-279. ISSN 2299-3711

Renuka Devi, E and Vanitha, P (2025) NEW DEVELOPMENTS IN DIGITAL MARKETING AND THEIR IMPACT ON CONSUMER BEHAVIOUR. Journal of Inventive and Scientific Research Studies (JISRS), 2. pp. 65-69. ISSN 2584-0630

Renuka Devi, E and Vanitha, P (2025) A STUDY ON TURNING REVIEWS INTO REVENUE: UTILIZING AI-DRIVEN CONSUMER INSIGHTS FOR SUSTAINABLE BUSINESS SUCCESS. In: UNSPECIFIED1.

Renuka Devi, E and Vanitha, P (2025) A STUDY ON CONSUMER TRUST: AMAZON VS. GOOGLE REVIEWS – WHICH PLATFORM DO PEOPLE RELY ON MORE AND WHY? RESEARCH EXPLORER-International Journal on Economic and Business Management, XIV (48(2)). pp. 75-80. ISSN 2250-1940 (P), 2349-1647(O)

Renuka Devi, E and Vanitha, P (2025) A study on the shift from storefronts to smartphones: how digital tansformation is reshaping commerce. In: UNSPECIFIED1.