Items where Author is "Prabha, Padmanabhan"
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Article
Prabha, Padmanabhan and Elumalai, D (2026) Brand Experience to Loyalty: The Mediating Effects of Brand Love and Trust among Car Owners in India. IJDDT, 16: 64. pp. 709-719.
Prabha, Padmanabhan and Elumalai, D (2026) Supply Chain Complexity and Performance in Indian SMEs: The Moderating Role of IT Infrastructure. IJDDT, 16: 65. pp. 244-251.