Items where Author is "Meena, P"

Article

Meena, P and Sujatha, T (2026) Marketing Strategies and Customer Satisfaction in Ride Hailing Platforms: A Case Study of Chennai. International Journal of Business and Economics Research, 12 (9): 10. pp. 96-106. ISSN 2455-3921

Meena, P and Sujatha, T (2025) Digital marketing strategies and their impact on passenger satisfaction in ride-hailing services: a case study of Chennai. International Journal of Business Intelligence & Innovations, 1 (1): 76. pp. 470-479. ISSN 2348 4705

Book Section

Meena, P and Sujatha, T (2026) STRATEGIC MARKETING INTERVENTIONS AND PASSENGER SATISFACTION DYNAMICS IN THE RIDE HAILING SECTOR: AN EMPIRICAL STUDY WITH REFERENCE TO CHENNAI CITY. In: INTEGRATING ARTS, SCIENCES & HUMANITIES. 1 ed. 1, 1 (1). KBM Publications, The Nilgiris, Tamil Nadu, India, pp. 96-102. ISBN 978-81-997732-1-9

Meena, P and Sujatha, T (2026) ENTREPRENEURIAL STRATEGIES AND WORK FORCE EMPOWERMENT IN EMERGING RIDE HAILING PLATFORM. In: GLOBAL SUMMIT ON HUMAN RESOURCE MANAGEMENT, ENTREPRENEURSHIP AND ARTIFICIAL INTELLIGENCE IN THE DIGITAL ERA. 1 ed. 1, 1 (1). RCHUB PUBLISHERS, Vengadamangalam, Gowrivakkam, pp. 97-104. ISBN 978-81-989755-5-3

Meena, P and Sujatha, T (2026) Enhancing Customer Experience in Ride-Hailing Platforms Through Ai-Driven Digital Marketing Strategies. In: Artificial Intelligence Revolution in Commerce and Management: Trends, Technologies and Transformations IC-AIRCM T3 – 2026. 1 ed. 1, 1 (1). SANKARA COLLEGE OF SCIENCE AND COMMERCE, 2026, pp. 256-264. ISBN 978-93-5602-111-2

Meena, P and Sujatha, T (2025) RIDE-SHARING AND SUSTAINABILITY: THE ROLE OF AI IN REDUCING CONGESTION AND EMISSIONS IN CHENNAI. In: AI: THE CATALYST IN NURTURING SUSTAINABLE BUSINESS EXCELLENCE AND INNOVATION. 1 ed. 1, 1 (1). S.I.V.E.T. PUBLICATIONS, GOWRIVAKKAM CHENNAI, pp. 479-485. ISBN 978-93-92191-78-7