Items where Author is "KEERTHANA, B"
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Number of items: 2.
Book Section
JAYAKANI, S and KEERTHANA, B Analysing Factors Influencing Adoption of Artificial Intelligence in E-Commerce. In: Contemporary Perspectives in Biosciences, Commerce and Management– A Multidisciplinary Dimension. 1 ed. Anichsam Publication, CHENNAI, INDIA, pp. 135-143.
Conference or Workshop Item
KEERTHANA, B and Jayakani, S. (2025) The Impact of Artificial Intelligence on Consumer Behaviour in E-Commerce: A Review. In: International Conference on Scientific Research and Revolution (ICSRR 2025), 17th August 2025, Online - Chennai.