Items where Author is "Devi, M."

Article

Devi, M. and Anitha Kumari, D. (2024) Green Marketing and Its impact on Consumer Behavior: A Qualitative Study on Consumer buying behavior. Journal of Propulsion Technology, 45 (3). ISSN 1001-4055

Conference or Workshop Item

Devi, M. and Anitha Kumari, D (2025) Influence of AI-Driven Marketing Strategies on Consumer Purchase Intentions for Green Products: A Comparative Analysis. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA).

Devi, M. and Anitha Kumari, D. (2024) Evaluating the Effects of Green Marketing on Brand Image and Consumer Purchase Intention. In: Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024).