Items where Author is "Devi, M."

Devi, M. and Anitha Kumari, D. (2024) Evaluating the Effects of Green Marketing on Brand Image and Consumer Purchase Intention. In: Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024).

Devi, M. and Anitha Kumari, D. (2024) Green Marketing and Its impact on Consumer Behavior: A Qualitative Study on Consumer buying behavior. Journal of Propulsion Technology, 45 (3). ISSN 1001-4055