Items where Author is "DR.C.CHITHRA, C"
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DR.C.CHITHRA, C and DR.S.MUTHU MEENAKSHI, S and DR.S.SASHILA, S (2025) EXPLORING ARTIFICIAL INTELLIGENCE'S ROLE IN CUSTOMIZING ONLINE SHOPPING EXPERIENCES. In: GROWTH AND DEVELOPMENT OF INDIAN ECONOMY IN THE 21ST CENTURY:TOWARDS ECONOMY 4.0. 5 ed. BOOK CHAPTER SERIES 2025, 5 (10). SS PUBLISHING HOUSE, CHENNAI, pp. 76-83. ISBN 978-81-985158-70-4