Items where Author is "Aarthi, Suresh"

Article

Kayalvizhi, T and Aarthi, Suresh (2026) Generative AI in personalised advertising: Impacts on consumer engagement. International Journal of Multidisciplinary Research and Development, 13 (2). pp. 138-143. ISSN 2349-4182

Book Section

Bakkialakshmi, S and Aarthi, Suresh and Arunkumar, S. and Sundaramoorthy, K (2025) Organisational Behaviour. In: Organisational Behaviour. New Chennai Publications. ISBN 978-81-984949-9-3

Aarthi, Suresh and Lavanya, Balaji and Deepa, S (2025) Digital Feedback Tools for Continuous Performance Management: Benefits and Pitfalls. In: Digital Feedback Tools for Continuous Performance Management: Benefits and Pitfalls. New Chennai Publications, Chennai, pp. 121-125. ISBN 978-81-984949-8-6

Famitha Begum, K and Aarthi, Suresh and Bakkialakshmi, S and Jamuna, R (2025) SUSTAINABILITY IN THE SCROLL: SOCIAL MEDIA MARKETING AND RESPONSIBLE CONSUMERISM. In: NAVIGATING THE CHALLENGES OF FUNCTIONAL MANAGEMENT. Muthra Publishers, Thirunelveli, pp. 102-107. ISBN 978-93-94725-44-7

Kotteeswaran, M and Shoba, C and Aarthi, Suresh (2025) The Rise of Employee Apps and Mobile-First HR Strategies. In: Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publications, Chennai, Tamil Nadu, pp. 239-242. ISBN 978-81-984949-8-6

Albin Joe, J and Aarthi, Suresh and Sarvizh, L (2025) Hybrid Work Models and the Role of HR in Designing Digital Workplaces. In: Hybrid Work Models and the Role of HR in Designing Digital Workplaces. New Chennai Publication, Chennai, pp. 131-135. ISBN 987-81-984949-8-6

Bakkialakshmi, S and Jamuna, R and Famitha Begum, K and Aarthi, Suresh (2025) INNOVATIVE MANAGEMENT PRACTICES: TECHNOLOGY, SUSTAINABILITY, AND ETHICS. In: INNOVATIVE MANAGEMENT PRACTICES: TECHNOLOGY, SUSTAINABILITY, AND ETHICS. Muthra Publishers, Tirunelveli, pp. 55-59. ISBN 9789394725355