Research on Relationship Between Buyer Behaviour and Customer Delight Towards FMCG Environment Friendly Products

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Vinoth, A. and Ramprabha, K (2019) Research on Relationship Between Buyer Behaviour and Customer Delight Towards FMCG Environment Friendly Products. International Journal of Innovative Technology and Exploring Engineering, 8 (11S). pp. 737-739. ISSN 2278-3075

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Official URL: https://doi.org/10.35940/ijitee.K1127.09811S19

Abstract

Research on Relationship Between Buyer Behaviour and Customer Delight Towards FMCG Environment Friendly Products

The concept of customer satisfaction is studied with their behaviour and suggestions given for ready for action. Since all producers in the market place is trying to make their buyers happy and satisfied, it becomes very important for the business to delight its customers.This study about the connection between the customer happiness or delight and buyer behavior towards environment friendly products. Correlation is used for this study. It’s found that there is positive relation between them.
10 11 2019 737 739 K112709811S19 10.35940/ijitee.K1127.09811S19 https://www.ijitee.org/wp-content/uploads/papers/v8i11S/K112709811S19.pdf https://www.ijitee.org/wp-content/uploads/papers/v8i11S/K112709811S19.pdf

Item Type:	Article
Subjects:	Management Studies > Research Methodology
Divisions:	Business Administration
Depositing User:	Mr IR Admin
Date Deposited:	10 Oct 2024 09:36
Last Modified:	10 Oct 2024 09:36
URI:	https://ir.vistas.ac.in/id/eprint/9687

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