CONSEQUENCE OF PERCEIVING USERS OF DIGITAL BANKING (WITH REFERENCE TO PRIVATE BANKS IN CHENNAI)

The paper explores to know a consequence of perceiving users of digital bankingwith reference to private banks in Chennai. The researcher specified this research through digital banking user in private banks in the city of Chennai. The researcher has collected the primary data through a questionnaire which is well-structured. The researcher has used a method of chances for collecting the data from 60 responders. The percentage analysis and rank correlation method are employed to examine theinformation. This research inferredthatthe customers are highly satisfied with digital banking services and usage levels of the customers are also high.Further, it recommended that banking need to improve thefollowing aspects such as one-stop-shop for banking needs, transactions through a digital kiosk, voice command thatassist computer illiterate people, interface that make unique customer and the first-time user can perform atransaction easily. Thus, it enables the banking industries to render betterservices and to retain a valuable customer. Through digital banking, each and every program had been digitized and each and every activity is undertaken through institutions of financial and their customers.