Emerging trends and changing pattern of Indian retail

The Indian retail industry gains its importance as it contributes more than 9 percent of Gross Domestic product of the country and more than 7 percent of total employment. Currently the Indian retail sector occupies predominant space in the global market as the India retail market is the fifth principal worldwide destination in the world. The current study throws light on factors responsible for purchasing private label brands from modern retail outlets. The first chapter initiates the private label branding and the need for the hour to analyze it. The second chapter lists out the literature review. The third chapter envisages the basics of private label branding and fourth chapter expresses the SWOT analysis on private label branding and chapter 5 portrays the impact of private label branding in Indian retailing and the last chapter concludes with emerging trends and changing pattern of Indian retails.