A Structural Equation Modeling (SEM) Approach for Mobile Banking Adoption-A Strategy for Achieving Financial Inclusion

Mobile Banking is one of the banking technologies that play an important role in financial strengthening especially in rural areas. Mobile Banking services is said to be a simple payment system designed for the customers for making banking transaction in transparent manner. This Paper has done an investigation on factors that determines the usage of Mobile Banking Services among the rural customers and has identified the significant relationship between the factors and intentional behavioral of rural customers towards mobile banking usage. This study has adopted Technology Acceptance Model (TAM) for constructing the theoretical framework. The findings from the study has displayed that attitude, Perceived Usefulness, Perceived Ease of Use, Trust and Perceived risk are the estimated variables for intentional behavior of rural customers towards accessing mobile banking services. The entire hypothesis between the constructs was supported through structural equation modeling. © 2017, Indian Journal of Public Health Research and Development. All rights reserved.