A Perspective on Neuromarketing

It’s easy for business enterprises to keep track of the things we consume, but difficult to figure out why. Market
or consumer research technologies are the options available to unlock the mysteries of consumer choice and
behaviour. As we dig for better insights, startling new findings in the brain sciences emerge and fundamentally
change the way in which we think about thinking. This review paper is a shot to give a perspective on this
blooming technique of market research – Neuromarketing. It is an evolving and rapidly growing tool and
therefore a moving target. The foundations, measures of the concept and its ethical implications are deta