Constructs Influencing Satisfaction: A Comparative Analysis of Life Insurance Schemes Providers

The purpose of this study is to compare various policies / plans of insurance scheme providers and to find out
variables contributing to satisfaction of life insurance scheme providers. The multiple regression analysis was
applied to study about the relationship between selection criteria, awareness, quality of service and customer
satisfaction of the two insurance companies. 200 samples were collected through a structured questionnaire.
The findings of this study reveal that customers of life insurance corporation (LIC) of India are satisfied with
their returns, criteria for selection and quality of service. The Reliance Life insurance customers reveal that
returns are the only criteria to which they are satisfied among all other attributes. Further, most of the insured
customers are not aware about the retirement policy, hence the policy providers should create awareness of
various policies through marketing campaigns