The Yellow Lure: A Cohort Study on Employee Perception on Creativity in Hospitality Sector

Objectives: This study has taken an effort to examine the employees intrinsic motivation,
psychological empowerment and creativity among the hotel employees in Chennai. This
study also proposed to assess the correlation between intrinsic motivation and psychological
empowerment and its impact on the employee creativity among the hospitality employees.
Methods/Statistical Analysis: A total of 250 questionnaires were distributed randomly but
only 232 were absolute and used for this cohort. This study was conceded out from October
2016 to January 2017 in the particular hotels in Chennai. The SPSS 21 version AMOSS were used to analyse data. Two independent variables (Intrinsic motivation and Psychological Empowerment) were engaged with Employee Creativity as the dependent variable. Findings: In the statistical findings, the scale reliability Cronbach's alpha value was 0.947.
One way anova and correlation was done to know about the relationship among the
variables.