A Mediating Effect of Business Correspondent Model towards Adopting Mobile Banking Technology-A Roadmap for Achieving Financial Inclusion

From several banking services, Mobile banking technologies plays a significant role in financial
intensifying mainly in rural areas. It is a very simple and easily manageable payment system constructed for the
bank customers for doing money transactions in translucent manner. This study has done an examination on the
drivers that describes the access of Mobile Banking Technology among the rural bank customers by analyzing the
significant relationship and analyzed the mediating effect of business correspondent model on attitude and
behavioral intention to use Mobile Banking Technology. Technology Acceptance Model (TAM) has been adopted
for this study to construct the theoretical framework. The theory describes that when the person or a user is
presented with a new system or technology, there survives a number of factors that have a higher impact about their
resolution about how to access the technology. The findings from the study has highlighted that Perceived
Usefulness, attitude, Perceived Ease of Use and Business Correspondent Model are the evaluated variables for the
behavioral intention of the rural bank customers for utilizing mobile banking technology. The findings from the
research have shown that the resolved model has ideal fit. Structural equation modeling (SEM) was used to
determine causal relationship between dependent variable, Mediating Variable and Independent Variable. The result
highlights that Business Correspondent Model is Partially Mediating the association between attitude and behavioral
intention of rural customers for accessing mobile banking technology. This paper has proposed Business
Correspondent Model as a mediating variable in technological acceptance model. This finding has enables that
Business Correspondent Model should comes out with a high quality best practices to ensure mobile banking
services among the people in rural areas.