Consumer Behaviour Towards Usage of Mobile Banking: An Investigative Analysis

Consumer Behaviour Towards Usage of Mobile Banking: An Investigative Analysis Vadivel Palanisamy R. Rajesh Kannan P. Sarika S. Vasantha S. Thameemul Ansari

Consumers in olden days kept using traditional system of banking. As years passed by, technology revolutionized the entire world and it did not spare the banking industry. Technology is used for offering or delivering banking services to the loyal customers and consumers. Main purpose of using technology is to cause enormous benefits to the consumers. Bankers use the technology to make the consumers keep up to date in terms of banking services. Though technical snarls decreases the performance of mobile banking, users of mobile banking have started marginally increasing and consumer behaviour changes over time when they come to use mobile banking. In this study, a total of 152 respondents are surveyed and results are arrived at according to that. Empirical Research Design was used by the researcher.
04 24 2022 9465 9474 http://dx.doi.org/10.1088/crossmark-policy iopscience.iop.org Consumer Behaviour Towards Usage of Mobile Banking: An Investigative Analysis ECS Transactions paper © 2022 ECS - The Electrochemical Society https://iopscience.iop.org/page/copyright https://iopscience.iop.org/info/page/text-and-data-mining 10.1149/10701.9465ecst https://iopscience.iop.org/article/10.1149/10701.9465ecst https://iopscience.iop.org/article/10.1149/10701.9465ecst/pdf https://iopscience.iop.org/article/10.1149/10701.9465ecst/pdf https://iopscience.iop.org/article/10.1149/10701.9465ecst https://iopscience.iop.org/article/10.1149/10701.9465ecst/pdf