Role of Brand Love in Green Purchase Intention: Analytical Study from User’s Perspective

In this research, Relationship of Brand Love in Green Purchase Intention is studied. Brand Love plays significant role between Brand Experience and Green Purchase Intention as Brand Experience paves way for Brand Love of Electric Vehicles. Even purchase intention comes because of Brand Experience and Brand Love. In this research, the investigator took 152 respondents as sample size in Bangalore City. Those 152 respondents are the users of electric two-wheeler scooters. The details of consumers were collected from different outlets selling electric vehicles. Brand Love is Mediating Variable while Brand Experience is Independent Variable and Green Purchase Intention is Dependent Variable