Unveiling E-Commerce User Behavior through Deep Learning Evolutionary Data Mining

Jayanthi, C and Rukmani, A and Annalakshmi, D and Arumugam, M and K S, Thirunavukkarasu and P, Sasikumar (2023) Unveiling E-Commerce User Behavior through Deep Learning Evolutionary Data Mining. In: 2023 International Conference on Research Methodologies in Knowledge Management, Artificial Intelligence and Telecommunication Engineering (RMKMATE), Chennai, India.

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Abstract

This study delves into the realm of E-commerce user behavior analysis using a novel approach that combines deep learning and evolutionary data mining techniques. With the explosive growth of online shopping and digital transactions, understanding user behavior has become paramount for businesses to enhance their services and increase customer satisfaction. In this paper, we propose a framework that leverages the power of deep learning algorithms to extract intricate patterns and insights from vast amounts of E-commerce data. Additionally, we integrate evolutionary data mining methods to refine the analysis process, allowing the model to evolve and adapt to changing user preferences over time. Through extensive experiments on real-world E-commerce datasets, we demonstrate the efficacy of our approach in uncovering hidden behavioral trends, predicting user actions, and optimizing personalized recommendations. Our findings underscore the significance of amalgamating deep learning and evolutionary data mining to gain a comprehensive understanding of E-commerce user behavior, thus empowering businesses to make informed decisions in an ever-evolving digital landscape.

Item Type: Conference or Workshop Item (Paper)
Subjects: Computer Science > Software Engineering
Divisions: Computer Science
Depositing User: Mr IR Admin
Date Deposited: 21 Sep 2024 04:52
Last Modified: 21 Sep 2024 04:52
URI: https://ir.vistas.ac.in/id/eprint/6774

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