Effect of Internet of Things (IoT) and Social Media on e-Commerce

The current scenario of business is changing rapidly. The Internet of Things (IoT) and social media have been increasing simultaneously to promote the e-Commerce business. The IoT has changed the business pattern and interaction between online users. The innovative approach of the IoT and social media evolving globally, therefore, there is upsurge in the electronic commerce widely. The impact of IoT bought massive changes across the globe in e-Commerce industry. As the devices enter across the industry there is an opportunity for enormous revenue growth as well as increases the overall online shopper intelligence. The social media transformation approach leads the electronic commerce through various connected IoT devices. e-Commerce uses the social media platforms to promote their online store product sales. The paper discusses about how IoT and social media boost up the brand awareness. It also reviews literatures on how e-Commerce industry utilizes social media to make personalization and informed decision. They use data from various social media platforms to understand the consumer requirement and analysis the consumer preferences and customer engagement. IoT helps to gather more data through connected devices to make a decision on consumer behavior and experience. The study concludes that the online users find social media IoT device as an effective way for communication. This article contributes to the existing literature on effect of IoT and social media on e-Commerce.KeywordsConsumer behaviore-CommerceInternet of Things (IOT) and social media