The Mechanism of “Big Data” Impact on Consumer Behavior

The Internet era has exploded when it comes to online shopping. The shift due to this eruption of online shopping has also been adapted by the user. Big data has stepped into online shopping to further improve the shopping culture of
consumers who engage in online shopping, to add to his.Today marketers rely entirely on big data analytics to forecast consumer behavior that can analyzecurrent customer patterns and reach the new customer. Big Data has been a key function for making data-driven decision-making processes in this aspect. Big data helps the marketers to improve the customer assumption on the variety of the products. A deep understanding of these metrics can be established by
marketers, thereby correlating them to consumer details. When they know their purchasing habits, matching the
outcomes with unique customer user profiles would really be smoother for them, thereby designing targeted marketing
strategies. On the other hand the big data analytics will change the promotion strategy according the customer perception which will greatly help the marketers to focus on the customers to make online impulsive buying. This study will explore the influence of big data analytics in understanding consumer behavior who tend to make online shopping.